“As we become more competent in using technology, so too will the potential to maximize the client experience, increase efficiencies and bring the Beauty Therapy Industry into the future.”
In a fast-moving, digital and highly connected world, it is vital to recognize the consumer journey no longer begins and ends in the salon.
We now live in a connected world where people want to feel close to brands and superstars alike. People want to know more and feel closer to the products they interact with on a regular basis.
So what does that mean for the Beauty Industry??
Digital experiences and communication are becoming a significant source of building consumer loyalty and awareness. With that in mind, the beauty industry needs to embrace this new era of communication and take full advantage of it to drive business opportunities.
As we move into the new digital era, a new wave of digitally savvy clients are emerging. They want to engage, interact and communicate with us in a very non-traditional way.
They want to feel connected with your brand before, during and after their appointments.
Save your time don’t spend it
Facebook remains the most widely used platform, with 1.75 billion active users per month. Clients need to be aware of your digital persona.
Managing your social media however will require your time so you do need to schedule that into your work week.
If your social presence is already active, take things to the next level and have a look at tools like Hootsuite. It schedules all your social posts, automates tasks like posting photos and replies to clients on your behalf.
One the hunt for new clients? LinkedIn is a great place to find new groups of people in your area that might not yet know about you.
Simple Solutions Give a Feel Good Factor
Hit Cruise Control
Want to increase product sales? SELF Digital Beauty is a sales tool and CRM. It is an app that walks the therapist and client through consultation, skin analysis and the products you would like to sell.
The best part is your clients can check their skincare account, see their results and buy your products through the app.
Turn A Visitor Into A Client
People will visit your website to check you out. Why not grab their details while they are there? Tailored Forms have introduced a chat style pop up for your website and social. You can personalize your questions and even add your face to the message.
If you are wanting to grow your client data base this is simple easy way to gain traction and connect to those who are just checking you out.
The more excitement you can build before a client enters the building, the better their overall experience will be
Emails that are so beautiful they stop traffic. We have all seen eye-catching editorial emails that grab your attention. MailChimp is a personalized email marketing platform.
You can be your own marketing guru by creating automated marketing campaigns to keep existing customers engaged and reignite interest from customers who have gone cold.
“Looking to 2020 and beyond the consumer landscape is driven by themes of privacy, individuality, wellness, convenience and connectivity” (Mintel 2019).
The move to digital should be an uncomplicated, simple solution. Life running a salon is extremely busy. It can be hard to find the time to invest in learning new technology, but the benefits of implementing Digital Tools far outweigh this initial strain.
As we become more competent in using technology, so too will the potential to Maximize the client experience, increase efficiency and ensure the Beauty Industry remains relevant.